- Do your homework first--know the candidate's policy positions, their strengths and weaknesses.
- Let the candidate present their positions and their strengths. Give them a fair chance to do this without interrupting with gotcha questions.
- Follow-up on the policy weaknesses and professional/leadership
weaknesses. Revealing these weaknesses is an important task for the
press because the candidate isn't going to do it himself, and opponents
will tend to exaggerate.
- First no coverage.
- Then coverage only as a no-hoper.
- Then coverage only of the newsletter scandal.
- No reporting on his policy
- No critique of his policy weaknesses.