To the world outside the conservative bubble, this looks suspiciously like denial, or yet another plan not to change anything. (Some are hoping it's a sign that the GOP has entered the first phase of death. Let's see, the phases are "denial, anger, bargaining, depression and acceptance," right? Somehow I think breathing will stop before 'bargaining' begins.)
However, according to RedState, some tweaks to the message are still out-of-bounds. RedState derides a young conservative for deriding Rush Limbaugh, while ignoring the constructive ideas in the 10-page article. According to RedState "Thou shalt not publicly castigate Limbaugh." I can be certain this applies to Limbaugh and not every Republican because another headline on the same day was "I am very disappointed with Governor Rick Scott."
Another post on the same topic meanders around to giving Karl Rove the benefit of the doubt concerning his mission to nominate better (less verbally vulnerable) candidates. RedState must have rethought their initial attack on this project, which they labeled as anti-grassroots. So Karl Rove has qualified permission to speak.
The most reasonable post they had on messaging was from February 2012. It is specific in its critique of the 53% meme:
What we’re essentially saying is that the income taxation model is unfair to 5.3 out of 10 of us and so we are going to stand toe to toe against the 4.7 other people and totally say that to them. And we don’t care if it alienates them because screw them, they aren’t paying taxes anyway and on top of that, we can win even if it’s only with 53% of the vote, so who needs ‘em?What should the attitude and the message be? This much more appealing one:
We’re just one society, and it’s all overtaxed and you could afford to do more if you kept more of the money that’s being taken from you.So what is the lesson for conservatives who want to learn how to deliver the message better? It's hard to suss out. Part of the message seems to be that Limbaugh can say anything stupid or obnoxious, and you must put up with in reverent silence. For all others, check with RedState to find out how far you can go.